The KO100 collection is inspired by the sunflower and the ASICS Sound Mind, Sound Body and I Move Me philosophies of always looking on the bright side of life, and rising tall through movement. ASICS founder Mr. Kihachiro Onitsuka recognised the power of movement to energize a nation and used “Sound Body, Sound Mind” as a foundation and call to action for the individual to move for the collective betterment of society.
The Limited Edition KO100 Series celebrates the enduring vision of Mr. Onitsuka to create joy and progress through movement. A philosophy that is just as relevant today as when he launched the brand more than 60 years ago.
Launched in the 1990s, the GEL-MAI sneaker from ASICS Tiger offers a unique asymmetrical eyelet stay which tightens not only the forefoot of the shoe, but also around the ankle. The volume of the midsole and fuzeGEL technology emphasises the amount of cushioning, which is a key feature of the GEL-MAI.
The alternative aesthetic of the midsole branding gives our lifestyle collection a different perspective for the ASICS Tiger consumer.
- KO100 collection – Celebrating the 100th birthday of Onitsuka Tiger founder, Kihachiro Onitsuka
- Sunflower design upper